☄️Key Rules of Propaganda:
- Simplicity: Messages should be simple and easy to understand. Complex ideas are reduced to basic slogans or images.
- Repetition: Repeating a message frequently helps it stick in the minds of the audience.
- Emotional Appeal: Propaganda often targets emotions rather than intellect, using fear, anger, pride, or hope to influence opinions and actions.
- Us vs. Them: Creating a clear distinction between ‘us’ (the in-group) and ‘them’ (the out-group) to foster unity within a group and demonize outsiders.
- Selective Truth: Presenting only those facts and information that support the desired narrative, while ignoring or dismissing contrary evidence.
- Loaded Language: Using words and phrases with strong connotations to invoke an emotional response and sway opinion.
- Scapegoating: Blaming a person or group for problems, thereby diverting attention from other issues.
- Appeal to Authority: Leveraging respected figures or experts to support a position, regardless of their actual expertise on the subject matter.
- Bandwagon: Suggesting that everyone else is doing it, so you should too.
- Card Stacking: Presenting information in a way that only highlights the positive aspects of an argument while suppressing any negative aspects.
☄️Techniques of Propaganda:
- Name-Calling: Attaching negative labels to opponents to discredit them.
- Glittering Generalities: Using vague, positive phrases that appeal to values but lack substantive information.
- Transfer: Associating the authority or prestige of something respected (like the flag or a patriotic symbol) with something the propagandist wants to promote.
- Testimonial: Using endorsements from celebrities or satisfied customers to promote a product or idea.
- Plain Folks: Convincing the audience that the propagandist’s ideas are “of the people” and align with common values and beliefs.
- Fear: Warning that disaster will result if people do not follow a particular course of action.
- Bandwagon: Encouraging the audience to follow the crowd or join in because “everyone else is doing it.”
- Logical Fallacies: Using flawed reasoning to construct an argument that may seem logical but is actually invalid.
- Euphemisms: Using mild or vague terms to make unpleasant realities more palatable.
- Exaggeration/Hyperbole: Making something seem much better or worse than it actually is to influence perception.
No comments:
Post a Comment